SINCE 1966, HERITAGE AMERICAN TENNIS BRAND K-SWISS, HAS BEEN MAKING AWARD WINNING SNEAKERS. THE BRAND OFFERS TENNIS COLLECTIONS FOR THE MOST COMPETITIVE ATHLETES.

MODERN LIFESTYLE SILHOUETTES TO COMPLEMENT ANY STYLE, AND MOST RECENTLY, THEY HAVE REACHED INTO THEIR ARCHIVE TO BRING BACK SOME OF THEIR MOST ICONIC STYLES.

K-SWISS’S BRAND VISION IS “FROM OUR TENNIS HERITAGE TO THE STREETS, TO BE THE ICONIC SNEAKER BRAND THAT INSPIRES PEOPLE TO PLAY ON AND OFF THE COURT.

SINCE 1966, HERITAGE AMERICAN TENNIS BRAND K-SWISS, HAS BEEN MAKING AWARD WINNING SNEAKERS. THE BRAND OFFERS TENNIS COLLECTIONS FOR THE MOST COMPETITIVE ATHLETES.

MODERN LIFESTYLE SILHOUETTES TO COMPLEMENT ANY STYLE, AND MOST RECENTLY, THEY HAVE REACHED INTO THEIR ARCHIVE TO BRING BACK SOME OF THEIR MOST ICONIC STYLES.

K-SWISS’S BRAND VISION IS “FROM OUR TENNIS HERITAGE TO THE STREETS, TO BE THE ICONIC SNEAKER BRAND THAT INSPIRES PEOPLE TO PLAY ON AND OFF THE COURT.


THE K-SWISS FW 21 SALES MEETING CAN BE VIEWED BELOW, WE RECOMMEND THAT YOU VIEW IN THE ORDER SHOWN.

THE K-SWISS FW 21 SALES MEETING CAN BE VIEWED BELOW, WE RECOMMEND THAT YOU VIEW IN THE ORDER SHOWN.


01 : WELCOME & INTRODUCTION - CHRISTOPHE


02 : SALES UPDATE - ARNOLD


03 : BRAND & BUSINESS EMEA - JAMEL


04 : MARKETING & PRODUCT INTRO - PATRICK


05 : CONSUMER PROFILES - HÉLÈNE


06 : FW21 IMC & SEASONAL HIGHLIGHTS


07 : GO TO MARKET PLAN


08 : CHANNEL SEGMENTATION AND KEY ASSORTMENTS


09 : FW21 PRODUCT WALKTHROUGH


TOOLS FOR SUCCESS (CLICK TO DOWNLOAD)

TOOLS FOR SUCCESS (CLICK TO DOWNLOAD)




WE WISH YOU ALL THE BEST FOR THE FALL/WINTER 2021 SEASON, PLEASE REACH OUT TO YOUR K-SWISS CONTACT INCASE YOU HAVE ANY QUESTIONS. ALTERNATIVELY, REACH OUT TO ARNOLD DE BRUIN, adebruin@ksgb.com

 

THANKS,
THE K-SWISS TEAM

WE WISH YOU ALL THE BEST FOR THE FALL/WINTER 2021 SEASON, PLEASE REACH OUT TO YOUR K-SWISS CONTACT INCASE YOU HAVE ANY QUESTIONS. ALTERNATIVELY, REACH OUT TO ARNOLD DE BRUIN, adebruin@ksgb.com

 

THANKS,
THE K-SWISS TEAM

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